WebPsychology 101 Chapter Twelve Part Two 11/4/ Social Psychology How Attitudes Form Cognitive Dissonance Persuasion Elaboration Likelihood Model (Petty & Cacioppo, 1986) ELM: Persuasive communication leads to attitude change in two ways; Central Route a. When people are motivated and able to process information i. Paying attention ii. WebPsychology 101 Chapter Six 9/26/ WHAT IS LEARNING? Learning: a relatively enduring change in behavior, resulting from experience a. Associations develop through conditioning, a process in which environmental stimuli and behavioral responses become connected. TYPES OF LEARNING: a. Nonassociative Learning: i. responding after repeated exposure …

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